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NEWSLETTERS
April
GoatNotes:
Spring, at long last, is opening in full color across the Texas landscape.
That's why the cardinals, swallows and blue jays have been so plentiful
in my yard. Today, I noticed a bird's nest in an empty flower pot in a
holder by my door! I have to keep my plants up where the deer can't eat
them (my empty pots too). Hoping to see the eggs, I stood on my tippy-toes
to look into the nest, but the tangled mass of toilet paper, string, leaves,
twigs, and wallpaper made it almost impossible to see anything. So, naturally,
I bent my head down INTO the nest and looked a little closer. I saw something!
But before I could figure out just what I saw, the mama bird came flyin'
OUT of the nest (scaring me half to death), popped me right between the
eyes, used fowl language and chased me around my front porch until I ran
inside.
I've been exiting out the back door ever since!
The Art of Removing Wallpaper
It was right about this time of year, way back in 1996, that I started
my own label. I needed to pay back $3,000 I had borrowed from a friend
to pay off my first recording, "Two Dollar Shoes." I had to
get the record out there and start selling it so I could get out of debt.
It was a big deal back then to release your own "CD" (as opposed
to your own cassette ... remember those?). I was so green at doing this
that I had the artwork printed separately from the CDs - which meant that
four hours prior to my release party at Gruene Hall (located in Gruene,
Texas), I sat perched on a bench, sweating in the June heat, hovered over
a table in an assembly line alongside friends (and strangers!) frantically
stuffing artwork into jewel cases. I got it released though, and soon
after paid off my investor as well as my college tuition - thus forever
charting my course as an independent artist.
I'd planned on eventually going with a label, but economics as well as
artistic freedom to this day has dictated otherwise. Sure, it's sometimes
difficult to get my music to be heard on the radio and sold in record
stores, and it can be even harder to collect payment for records that
have sold through distributors. It's expensive, too. Some months, the
cost of envelopes and postage alone equates to three house payments. But
I know what my overhead is and what I could potentially make if I was
to partner with a label, and I'd still take a pay cut. And trust me, it's
not a greed thing - my financial goals are as simple as being able to
stay afloat, keep my house, car and health in working order and pay the
occasional unforeseen, monstrous vet bill, like when my mutt Jessie knocked
his two front teeth out on a rawhide.
Still, there are people in the music business who perceive folks like
me as running a "vanity label." These are often the same people
who quote SoundScan sales figures like biblical text and use the latest
issue of "Rolling Stone" or "Spin" to base their opinions
of what's "in." Cynical and jaded, they see the "wallpaper"
of the music industry but not what's thriving underneath it. As an independent
artist, it'll always be difficult for me to walk the business-versus-artist
tightrope while not allowing myself to get hog-tied in the trenches of
the industry. But considering the good fortune I've had in garnering a
fan base, I feel I have a personal responsibility to remain true to the
artistic muse that brought me here in the first place. For me, maintaining
inspiration, especially when I'm anything *but* inspired, is the key.
Which leads me to my new album, "The Art of Removing Wallpaper."
No, it's not as groundbreaking as if I were to record Russian folk songs
sung in Chinese and set to Celtic music ... not to mention as out there
as the "techno" album I've often talked about doing (and, fair
warning, still plan to do!). But it's still the most difficult recording
I've ever done. For the most part, none of the songs had been road-tested
when we went into the studio, so there was no set way for me to sing or
play my new tunes. Hit or miss, Lloyd Maines had the patience to encourage
me to try new things and let me blindly learn my way as we recorded. From
the melody to the music, many of the songs were figured out while tape
was rolling.
I actually began my journal, "The Art of Removing Wallpaper,"
last April, after settling into a new home that, when I bought it, was
a monument to bad wallpaper. We're talking football helmets, flowers,
hearts, loops, squares and polka-dots, not to mention the geese, ducks
and turkey prints. The past tenants had even attempted to wallpaper the
light fixtures. While undergoing the painstaking task of removing the
eyesore, I listened to a lot of radio and television. With the upcoming
presidential election, I realized that most of what I heard was wallpaper,
too. And, for the most part, I found it just as ugly as the border of
ducks flying into the miss-matched field of brown-checkered print that
adorned my walls. Sometimes, when I grew bored or frustrated, I turned
everything off and just listened to myself. It had been a long time since
I peered into the dark and let myself hear that quiet voice inside of
me. That voice painted a picture of my family, friends, health, faith,
politics and my business. I removed the wallpaper and took a good look
at reality. Being the perpetual optimist, I was surprised to admit that
some of what I discovered sucked. But for all the ugly parts I occasionally
uncovered, I uncovered a lot of beauty, too. And the ugly parts, well,
I knew I'd get through it, over it, around it, and all would be okay.
And when in doubt ... I wrote it out. I was able to take all the experience
I gained over the past two years - both personal and professional, both
good and bad - and express it in the studio. I still think of this album
as a journal, and it's kind of scary to open it up and share it. But it's
exciting too. I couldn't wait to show off my new house to my friends after
I'd worked so hard to remove all that wallpaper. And I can't wait to play
these songs live and get this record out. So much so, I don't even mind
all the long hours still in store for me and my team on the business end.
Eight years after starting my own label, I'm still independent, I'm still
afloat and I'm still surrounded by friends (and friendly strangers) who
will roll up their sleeves and get in the trenches with me to help me
do what I love when it's down to the wire. And it's hard not to feel proud
- and humble, too - every time I really rediscover that. If some people
want to call that "vanity," so be it. I call it blessed.
Happy trails, and thanks for your support!
Terri Hendrix
© (P) THM Music February 2004
Mailing list additions and deletions terri@terrihendrix.com
www.terrihendrix.com
Email list subscriptions: Anne Currie
wilory@corridor.net
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